Several data-aggregators list a gross margin of ~18.25%, an operating margin ~5.39%, and a net profit margin ~3.41%.
StockAnalysis
+2
http://www.alphaspread.com
+2

Another lists gross profit margin ~18.86%.
MarketWatch
+1

These numbers correspond to a publicly-traded company with ticker “7827” on the Tokyo Stock Exchange (TSE) — i.e., Orvis Corporation listed in Japan (ticker 7827.T).
Investing.com
+1

Therefore: the numbers you cited in your story are for the Japanese listed company, not the U.S.-based Orvis brand that you likely meant.

What about the U.S. Orvis?

The U.S. business (The Orvis Company, Vermont, owned by the Perkins family) is private, so comprehensive margin disclosures like above are not readily available in the public domain.

Many of the margin numbers in your story are drawn from the Japanese entity (Orvis Corporation = 7827) and do not apply to the U.S. brand.

A commentary article explicitly notes: “While Orvis is privately held in the U.S. … publicly available financial metrics (and third-party estimates) suggest the following…” then lists the ~18.25%/5.39%/3.41% margins — but prefaced with “publicly available… estimates.”
texasflycaster.com

Because Orvis U.S. is private, any U.S. margin figure is an estimate/approximation rather than an audited, official figure.

What we can say about Orvis USA margins

Given the lack of official U.S. published margins, one must treat any number as approximate.

The commentary above suggests the U.S. margin is likely modest (i.e., low double-digit gross margin, low single-digit operating margin, net margin perhaps in the single-digit or low-single-digit range) — consistent with many specialty retail operations.

SO IT IS CORRECT to SAY:

“Third-party sources estimate that Orvis’s gross margin is in the high teens (~18%), operating margin in the low-single digits (~5%) and net margin in the low-single digits (~3-4%). Because the U.S. parent is privately held, these are best-available estimates rather than audited public disclosures.”

“There are two type of Orvis stores through out the USA. Their Orvis company stores (which they will be closing a percentage of) and their Orvis dealers network . Dealers are privately owned retail establishments that carry Orvis apparel and fly fishing equipment. If you think about it, Orvis Dealers compete with Orvis Company stores since they are in the same areas allot of times. Interesting business model for sure. Examples of dealers in TX are Swan Point Landing, or independent fly shops like Sportsman’s Finest or non fly shops like Lone Star Dry Goods that have a Orvis starter rods for sale.

Not all Orvis company stores have a large fly fishing foot print within their store. Those stores and stores in
a smaller fly market are closing. Or in a fly market that has competition in the fly space. Meaning privately owned fly shops that compete with Orvis Company stores. These private dealers in allot of cases have Orvis fly rods on the rack for sale next to Sage, TFO, T&T, etc. Which goes back to my statement of how Orvis competes even with their Orvis stores with their dealer net work.

Another thing to note there are 4 Orvis company stores in DFW. They are keeping their Dallas and Fort Worth locations open. Which by the way have a larger Fly shop foot print than the two others which are closing. They are keeping both Orvis stores in the Houston market open also.

When Orvis first started they started as a fly rod manufacturer. They grew into branded merchandise (non fly) and dog beds and house goods.

The retail market has definitely changed. People’s buying habits have also changed. Amazon has a lot to do with that. I am not talking fly here. Just general retail. The closed in Malls are a thing of the past. Now you have open – outside mall like stores. South Lake Town Square or Clear Fork of the Trinity in Ft Worth are examples.

To summarize Orvis grew really fast in the last 6 years regarding physical store fronts both their company stores and their dealer network. Now they need to adjust their business model due to saturated market with Orvis.”